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When she reappeared on the fashion scene in 1954, per TIME, “her name still had ‘disgraced’ attached to it.” Americans, however, managed to forgive and forget, at least enough to snap up her clothing line. The stain of her wartime misdeeds lingered. And, under the anti-Semitic laws of Vichy France, she sought to dispossess the Jewish business partners who had helped finance production of her famous perfume, arguing that the company “should be Aryanized,” according to the author of The Secret of Chanel No. She had a wartime love affair with a German officer, collaborated with the Nazis in France and may even have spied for them.
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Her childhood had instilled in Chanel resourcefulness and razor-sharp survival instincts, which were the keys to her success - but didn’t necessarily make her likeable.Īlthough she couldn’t sketch and didn’t like to sew, according to a 1931 New Yorker profile, she established herself in the fashion world through a series of liaisons with wealthy men, starting with a French officer who, per the New York Times, “installed her in his chateau, taught her to conduct herself with high style on horseback and, generally, gave her the skills she needed to make her way up through society.”īut her opportunism caught up with Chanel after World War II, when the maker of one of the world’s best-selling fragrances came away smelling not-so-sweet. Of course, the very simplicity of her fashions was part of their charm, as TIME concluded in 1960, praising “their straightforward design and use of ordinary fabrics,” and noting, “They can be easily copied, cheaply mass-produced.”Ĭhanel herself said, per TIME, “Some people think luxury is the contrary of being poor. She used a ditchdigger’s scarf, a mechanic’s blouse, a waitress’ white collar and cuffs, popularized slacks, backless shoes, cotton dresses.” “ put women into men’s jersey sweaters, created a simple dress based on a sailor tricot. “She invented the genre pauvre, or poor look,” TIME wrote in 1957. However, the slogan also serves as an apt descriptor of the enigmatic Gabrielle "Coco" Chanel, who managed to build her long-lasting reputation as the arbiter of chic largely around myths and clever marketing opportunities.Everything Chanel encountered among the very poor became material for the fashions she’d later design for the very rich. View story-of-chanel-resource-sheet-1432427.pdf from BUSINESS MGT 215 at University of Management & Technology, Lahore. The tagline "the scent of all paradoxes" and accompanying slogan "#youknowmeandyoudont" tells the world that women are dichotomous creatures that can be many things at once. Clashes of images were selected to represent " modern paradoxes": disorder/order, masculine/feminine, unique/multiple, pure/artificial and perhaps the one mostly closely related to the story of Chanel, truth/lies. Made from the finest leather, this box carrying the signature quilts all over and the CC logo at the front holds within it the mini versions of four iconic Chanel handbagsClassic Flap Bag, Reissue 2.55 Bag, Boy Bag and Gabrielle Bag.
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5. This intentional departure was reflected in Chanel's social media as they teased the full campaign. 5 of today." The marketing campaign employs 17-year-old actress, model and social media "It" girl Lily-Rose Depp (daughter of Johnny Depp and Vanessa Paradis), whose waifish figure and doe eyes starkly contrast the mature sophistication that's often associated with the original No. In the bag world, a Chanel 11.12 bag is not just a known bag shape, it is a shape that defines the entire designer bag space. 1989-1991 small Double Flap shoulder bag. 5 L'Eau, which the brand describes as a "modern, fresh and vibrant embodiment of the now and forever scent," or "the No. 2019-2020 NIB Chanel Success Story Set of 4 mini bags and trunk. Welcome to Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry's most influential and omnipresent businesses, icons, trends and more.Įarlier this year, Chanel released a new scent: Chanel No. Photo: Courtesy of the Richard Avedon Foundation Catherine Deneuve appears in a 1975 Chanel No.